Many managers try to increase the output of their team by getting the team to put more effort in. This has a certain logic to it, as we generally equate more “output” with more “value”, and we think input creates output.
Unfortunately, this simple understanding isn’t remotely correct.
Making more of something nobody wants to buy isn’t creating value. It’s creating clutter.
Shipping software that users hate isn’t creating value. It’s destroying it.
Not all output is good.
And by extension, not all work creates the same value.
Different Kinds of Work
In any enterprise, you can differentiate work between the work to create something new (going from 0 to 1) and the work to make the next ones (1 to N).
Depending on any number of factors, creating the next one requires varying degrees of skill.
It is in the work of going from 1 to N that we can make concrete improvements in the processes.
The first Model T assembly line lowered the time to produce the car from 12 hours to 90 minutes.
Where Ford maybe went wrong is that the same people who used to produce 1 car a day are now producing 8 cars a day, instead of producing 4 and having time to futz around in the shop and tinker on something interesting.
The tinkering, the curiosity, the creativity. That’s where you get the breakthroughs that increase not only how many of the current cars you can produce, but come up with entirely new ideas about what a car could be.
The original assembly line workers wouldn’t take the jobs, because they were boring. They had to be incentivized with dramatically increased pay. But all that extra pay could have been subsidizing doing more human forms of work, which could have created a stream of additional inventions from those same workers.
Modern knowledge workers have a combination of well-understood (and maybe boring) tasks along with creative work.
The creativity is where surprises happen, where you get the unexpected 2-, 4-, or 10-fold increase in value.
If you can systematize your toil, and reduce the time it takes, you can maximize your time doing something interesting.
If you, as a leader, get your team to minimize the toil, but then fill up every moment of a team’s space to maximum capacity, you’re choking out the source of breakthroughs. Breakthroughs that not only help produce more of what you’re doing now, but can even create the next category of product.
Amazing work requires space for inspiration to strike, and time to explore it. Help your team make that space for themselves.
How to Systematize The Known Work
Before creating or updating systems, a few questions can help focus your efforts.
Are these the right requirements?
Do you understand the requirements that exist? Are they good requirements? Do you understand the necessity of these requirements, and how they interface with the rest of the organization?
Eliminating unnecessary requirements can be like a machete, cutting through useless overgrowth. If you can eliminate useless work, all the better.
Are these steps necessary?
If you understand those requirements, what are the required steps to meeting them? Could there be a better way?
If you know the outcome you want well enough, you’ll know a better way to get there. You need to be crystal clear on the requirements.
How can we further simplify?
As we do more of this work, what’s complicated about it?
What could we untangle for ourselves?
How can we go faster?
Where is work waiting around? Wait times are almost always the source of slow completion rates.
What’s taking the most effort or coordination? Where can we eliminate unnecessary handoffs or decision-making? What’s the source of friction?
Can we automate it entirely?
Do we need people to do this task? If yes, why? What’s the value? What’s the cost to free your people to have space to create?
Empower Your Team To Be Creative And Own Their Work
Let your team create space for creativity. Being fully utilized is probably the worst thing that can happen to a team expected to produce creative output.
There needs to be a balance between intensity and relaxation. A rhythm that allows for people to occasionally even get bored enough to start pursuing curiosity.
One major insight can completely transform a company. One breakthrough can invent a new class of products.
Breakthroughs don’t happen when you’re under the gun, working as hard as you can day after day.
When teams aren’t given space to think about hard problems and do great work, they churn out unimaginative work. This work can be valuable. But it is rarely if ever a massive leap.
Empower your teams to eliminate busy work from their days and weeks, so that they can create time and space to do something amazing.