Imagine walking into a company where everyone feels seen and heard. The manager asks about your day, the team gathers to share wins and challenges, and every voice matters. Now, picture expecting the same energy from a customer service rep who’s just clocked in feeling ignored. It doesn’t add up.

If you don’t take the time to see and hear your people—listening to their struggles, celebrating their wins, and making them feel safe to speak up—then why would they go the extra mile for your customers? They can’t give what they don’t have. When your team feels supported and valued, they can support and value your customers.

If you want your employees to be customer-obsessed, start by being obsessed with them. Treat your people like your most important customer, and they’ll treat your customers like gold.